The museum of objects that failed

From Apples Newton to Colgate’s Lasagna, the road to industrial progress is paved with failures. So the Museum of Failure was born

Failure is also an art. If you do not believe it, try asking the gurus of our time, better if you are on the other side of the Atlantic Ocean, and you will have the

usual answer: “Falling is the first step to succeed.” A phrase has become a motto for the great mass of startup founders, but we tend to attack you with a difficult

label then delete it, but this is another story.

For Samuel West, a Swedish psychologist, bankruptcy is the necessary step to make improvements to our lives. “Success is always the same, bankruptcy is unique,” says the

fan of innovation that has collected more than sixty items, gadgets and devices announced as revolutionaries and passed on to history as fluttering flop. A series of

holes in the water that sank the image of big multinational corporations and portfolios of small companies ready to make profits and instead disappeared from the market.

Just to allow people to “learn from the failures of others,” the lordly gentleman will exhibit his collection starting June 7 when he opens the “Museum of Failure” in

Helsinborg, south of Sweden.

The idea is to show how anyone can go wrong, so the opportunity to fail should be conceived as an option to accept, both for individuals and for companies. “Bankruptcy

is Progress,” is the message that filters from West’s find. Confirming the conviction has put together the worst thinking of the last thirty years in a pile of flops

that includes high-profile names such as Apple and Coca Cola and unfortunate intuitions such as the Twitter Peek soon passed to a better life.

The first rule is that everyone is wrong, including giants, so that one of West’s pearls is the Newton, the palm-wrench with Apple’s ninette remembered as one of the

lowest points in the company. There are then experiments that define azzardati is euphemistic, such as the lasagna on the Colgate ragù, noteworthy in the world not just

for food; Inevitable, then, that frozen pasta was soon forgotten. From everyone.

In the error network, Coca Cola is over, and twice! Prior to pointing to Coca-Cola, the desire to diversify the drink produced Coke II, of which no trace, and the Coca-

Cola Blàk with a coffee flavor, commercially between 2006 and 2008 before retiring. Strong with a total domain of handsets, Nokia tried the big hit with N’Gage, which in

corporate minds would have been the most portable console of the universe, but which instead turned out to be a jumble good only to squeeze the budget Of the Finnish


That script followed Blockbuster, an invincible chain for years before falling into disgrace under the blows of streaming content and bankruptcy projects such as a

rental DVD for a week, a boomerang avoidable and thought to digest.

The inability to predict future horizons was the cause of Kodak’s disintegration, the brand-name excellence overwhelmed by digital adventures, while the company was

still thinking of the brain in the past. One demonstration was the Digital Camera D40, anchored to the analogue press, which only now after years of social sharing is

knowing a new interest. Conversely, blind confidence in progress has been a joke to Sergei Brin and Larry Page, far ahead with Google Glass, cumbersome and ineffective

to meet the ambition of the creators (as opposed to Snapchat glasses, focusing only on On photography and video and for this reason they have for now been very welcome

by consumers).

Celebrating gentle sex is always a good and just thing, doing it with an ad hoc production that, unlike zero, is twice the standard price, is not the best business card.

For information, ask Bic, where there is a live flop of women’s pens (Bic for Her). Harley-Davidson’s fragrance is also hard to comment, while still wondering what went

on to the Twitter Peek producers, the device that was just twitched in a world where smartphones were already dominant. And the good thing is that on Amazon you can

still buy it.

Speaking of errors and horrors could be missing Donald Trump? Of course not, because among the many attempts to profit the current US president invented TRUMP, The Game,

and then the Vodka Trump. An absolute genius, regardless of the actual sales of the above mentioned findings.

Stone Island experiences the Dyneema, the strongest synthetic fiber in the world

The Italian brand presents in Milan the second chapter of the project Prototype Research, with 100 limited edition jackets

made with the special tear-resistant fabric,

punctures and abrasions

On the occasion of Milan, with an impressive display in via Savona 54, Stone Island showroom Design Week presents the

second chapter of the Prototype Research project.

After the anorak sprinkled with glass microspheres exposed in Chicago last November, now it turns experimentation

toward the creative use of Dyneema, the most

robustsynthetic fiber in the world, with a strength comparable to that of steel cords: the Series 02 proposes also 2 from Sep

50 reversible jackets, made of fabric for a side

Dyneema, resistant to tearing, puncture and abrasion resistance, and for the other in a canvas slight hyper nylon.

The jackets are cut and sewn with taping entirely manual, always in tapes in Dyneema. Before dyeing, carried out in 50

different shades developed in the Laboratory of

color itaiano brand, heads resting for a week just to allow proper taping of polymerized in question.

The 100 pieces produced for this limited edition will be on sale by the end of the month on Stone Island official website.

Spain, Ibiza

Modern Fully-Serviced Villa With Breathtaking Sea Views To Formentera And The Old Town

Villa, 6 Bedrooms, 6 Bathrooms, 12 persons, Pool, Garden, WiFi

Recently renovated and refurbished throughout, this exquisite villa is in one of the best locations on the island

The total of six stylish double bedrooms includes two master bedrooms on the main floor, both with en-suite bathrooms, sea views, air

conditioning and underfloor heating. One of these master bedrooms also has its own large lounge terrace and walk-in wardrobe.

The remaining four double bedrooms with en-suite bathrooms (one with a walk-in wardrobe) are located on the lower level – two have

sea views and all have air conditioning. All the bedrooms have Egyptian cotton sheets and towels.

On the main level, the doors to the large living area slide away, opening onto a terrace with dining facilities for 12 people and incredible

sea views. You will also find a fully-equipped kitchen featuring a 3-metre kitchen island, a comfortable sofa lounge area and a guest

cloakroom and WC. The lower level has a gym, large play/cinema room with 55-inch flat-screen TV and a guest cloakroom and WC.


The shaded poolside dining area has a gas BBQ and seats 12 people. Single sunbeds are available on the spacious terrace by the pool, and

in shaded areas. The cocktail terrace and dining area on the main level are ideal for relaxing with drinks at any time of day, especially

sunset and sunrise.

Two large lounge sofas in the living area by the open-plan kitchen. The sliding glass doors encourage the indoor kitchen and lounge