The Rock of Monte Carlo. The most celebrated historic site of the Côte d’Azur. A mecca of luxury, full-time life and sport, because it is along the Principality’s streets that is the most exciting race of the whole schedule of Form 1. Monte Carlo, however, has for more than sixty years been The Mediterranean capital of the international jet set, and from 26 to 28 May, during the Grand Prix days, the atmosphere has become even more magical: it is breathtakingly breathtaking, with cocktails starting at sunset and Parties that last all night until dawn. Professional pilots and beautiful people. Top model, sports celebrities, stars and millionaires – the elite of the “sweet life” – are here to experience the thrill of the legendary race.
Those early years see the affirmation of the MARTINI Racing logo: blue, white, red and blue. A historic design that from then on has become synonymous with speed: for twenty-five years this image has represented its identity and has caused MARTINI to be associated with the fascinating world of motors, a “sweet life” that is more Sweet than ever. We are experiencing a new era in which Formula 1, its circuits, its riders, its competitive spirit are increasingly linked to the joy of living, the style of taste. And it is no coincidence that MARTINI has returned to Formula 1 in 2014 as the main sponsor of Williams’ English team, one of the stables that have made the story of this sport: founded in 1977 by Sir Frank Williams and Sir Patrick Head, won Sixteen world titles in 40 years, seven of which for single pilots (the other nine in the category of builders). Since its inception, Williams has operated in two directions: the technological advancement needed to ensure the primacy; And the consecration of the F1 and the stable as a symbol of something beyond the sport to overcome in the fields of design and style. Williams cars have always been the most beautiful. That’s why marriage with MARTINI looks perfect. It reminds us of the true meaning of Formula One: a great sporting competition, but also a unique opportunity to be in a good company to enjoy unique moments; An experience in which beauty and joie de vivre are essential aspects.
MARTINI has always had to deal with the joy of racing and the style of “sweet life”, and his story is deeply tied to the Principality, where he returns as the protagonist of this special moment that continues to generate enthusiasm, Giving birth to an event that is synonymous with style. Tens of thousands of people attend the race by the bridges of yachts moored along the circuit, the stairs and the terraces overlooking the track. The race of this edition of the championship will be fought as it has not been for years. It is the most demanding circuit in the F1 calendar and even the most celebrated. Winning this race is the greatest ambition in a pilot’s career, but just participating is a rare privilege.
This year, MARTINI returned to Munich to contribute to his fun and memorable experience, and GQ was present with his own ambassador: actor Alessandro Roja, a great passion for Formula 1 and a car collector, A man able to fully appreciate the exciting atmosphere that is breathing on the track and out of the symphony of the rotting engines that these days is felt in every corner of Monaco at the adrenaline guaranteed by the circuit. Alessandro Roja has lived in person the sweet life of the Principality, first of all as the protagonist of the exclusive party on the MARTINI yacht, together with the ambassador brand Jessiqa Pace: drinking drinks in front of one of the most peaceless views