Interview with Rekall, the first Virtual Reality Italian Company, which explains the future of video (and our future, in those videos)
Facebook and YouTube were the first major international players to open the doors to virtual reality. Mark Zuckerberg saw us on the future of entertainment and has spent $ 2 billion in 2014 to buy Oculus and have the advantage of distributing the Rift viewers; Google, on his side, has put online the first 360-degree videos on its platform and has achieved Cardboard, a low-cost viewer for the third dimension using the smartphone. In Italy OrangeMediaLab took the plunge and created Rekall, the first Virtual Reality 360 degree Italian Company, trying to anticipate the future of a technology likely to change any aspect of our lives. Whether eating a sandwich, do a sport or listening to music – just to mention a few – the Italian company has found a new inspiration to transport the user in VR size. With Burger King they have created a campaign to show customers how their burgers are made with La Martina have transported the viewer for the first time ever in a game of Polo in 3D (you can preview in Italy at Pitti Uomo Florence) and, together with Francesco Sarcina, have created the first Italian music video can be enjoyed in virtual reality (you can download here, a preview for GQ).
We met the founder of the company, Alessandro Fabozzi, for us to explain what it means to shoot a 360 degree video and what we need to turn one at our house.
As you turn a video for virtual reality?
“It is a radical change: us, in general, we use a series of GoPro mounted on a rig, a device capable of ensuring panoramic shots 360 large. Then go set the angle of shooting and you place the equipment in such a way as to give the experience of being in the body of another person. Eventually loads the material of all video sources, sync and put together a stereoscopic video that the user can navigate virtually, looking around. ”
What is the difference between turning a standard video and one for virtual reality?
“First the actor becomes the director because he is the protagonist to wear the rooms on the head, then, it seems trivial, but there is no room for background. Usually, in the movies, there is a space behind the cameras from which the director and the production direct the work, here you can not do otherwise cronies in the video. We have given directions to flight and then we had to leave to get out of the frame.
Also all the technical equipment must be reviewed by the giraffes for microphones artificial lights, it’s all improvised. For video of Sarcina, for example, we used the lights and the stage of the Fabrik in Milan but we had to synchronize audio and video at a later time. ”
And if I wanted girarmene one at home what should I buy?
“To date, the best solution is to find a rig that you make sure the 360 degree shooting plus the chance to frame the sky, then serve at least 6 GoPro Hero 4 to rent or buy, and then get so many tutorials to fiddle around a bit ‘with the post-production and synchronization of images. Otherwise, at the beginning, you can try using the Samsung Gear 360 that saves you the video ready to be shared directly on your smartphone. ”
How did you decide to launch yourself in virtual reality?
“We wanted to bet on the novelty and the fact that he could become something interesting. We went to trial with all the difficulties of the case, by continuing to do tests and experiments until we have figured out how to exploit the limitations of this technology still in its infancy. For example, if you move too much with the room you can let develop a sense of nausea in one who looks at you, so you can move but you have to know how to do well. However we decided to play on the sense of alienation that gives you the virtual reality to produce effective communication campaigns visually, especially in the same time as you take off the visor and go back to reality. ”
We are still early, but how do you see this technology here in five years?
“Surely there will be progress in terms of synchronization software for post-production and that will be easier than now, then the potential is limitless. According to Goldman Sachs estimates there are now 10 million viewers in circulation but should increase tenfold in just three years, opening up a market of 70 to 80 billion dollars, reaching growth levels equal to smartphones. Otherwise I think that the biggest breakthrough will be when you can access the virtual streaming real-time: that is, I wear a 3D viewer and broadcast what I’m seeing you, you’re on the other side and share my own virtual environment ».